The Paradox of Choice

Fisrt thing to do is set up this blog so that it looks nice. Regular visitors will notice that this blog now has a new direction. The updated look will make it a good central location - like a central headquarters from which to do all the marketing, planning and diarising. A great place for me and my visitors to find out the progress of the new book marketing strategy and for me to keep all my thoughts in one place to formulate and plan.

I realised I need a new theme, but how do I make it sing so that visitors will be instantly enamoured by it's elegance?

After spending nearly a whole day playing around with only a minute fraction of the available themes, colour palettes, images, fonts and layouts, it occurred to me that what I have is the paradox of choice. Or, as Barry Schwarz called it in his book of the same name, the tyranny of choice. Here is his talk about it:

The more options there are, the easier it is to regret the option that you choose! Adding choices increases the expectations that one of them should be perfect and so incrementally increases anxiety levels - what if I choose the wrong one? When I thought of the title for this blog post, it was as a half-hearted joke that, man, I had a hard time picking a theme I liked, I had no idea that it was a major psychological research topic in it's own right.

So, anyway, after a lot of fiddling around, I've stuck with this theme with this background.
I hope you love it!
Does it really matter? :)

Let me know what you think - here's a poll about it!

Which background do you prefer?

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